Production Company: Bullion
Director: Abel Rubinstein
It was such an honour to be asked to produce this commercial for Bullion's talented up and coming director Abel Rubinstein. Following a character through the eras from 1970s to Present Day presents additional complications for all departments from casting and locations to wardrobe, make-up and art department, but everyone was happy to rise to the challenge. We shot for one busy but very smooth day in South London. The client and agency loved the edit so much they went and negotiated with Ray Davies to licence The Kinks 'Victoria' for the film.
You can read an interview with Abel about his inspiration and approach to filmmaking here:
https://www.lbbonline.com/news/uprising-abel-rubinsteins-character-led-naturalistic-work